“One Planet Business for Biodiversity”

19 companies with more than $500 billion in combined annual revenue launched an initiative to protect biodiversity on Monday, with Danone CEO Emmanuel Faber saying the world is at a crossroads.

According to Faber, Gen Z is demanding companies take action, seeking out products that promote sustainability and biodiversity.

“The corporate veil is being pierced by the generation,” Faber told Business Insider.

The erosion of biodiversity costs trillions of dollars globally, according to experts.

This pledge will boost regenerative farming practices, increase agrobiodiversity and reduce deforestation.

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