One Billion Pieces Of Plastic Saved From Landfill

Source: Food and Beverage Industry News.

Coles has taken a step towards its goal of becoming Australia’s most sustainable supermarket after diverting more than 1 billion pieces of soft plastics from landfill.
Since 2011, Coles has worked with sustainability partner REDcycle to recycle plastic bags and soft plastic packaging such as biscuit packets, lolly bags, frozen food bags and bread, rice and pasta bags which cannot be recycled through most kerbside recycling services.
With the program now collecting an average of 121 tonnes – or 30 million pieces of plastic every month – customers returned the one billionth piece of plastic to the REDcycle bins at Coles in June.
The milestone coincides with Coles’ first Sustainability Week as a publicly-owned company and aligns with its strategic objective to become Australia’s most sustainable supermarket.
Liz Kasell, founder of Red Group and the REDcycle program, congratulated Coles and its customers for reaching the incredible milestone.
“For nearly ten years Coles has supported the REDcycle program, and thanks to the participation of their enthusiastic customers, they have now diverted more than a billion pieces of soft plastics from landfill,” Liz said.
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