Majority Of Aussie Consumers Purchasing Sustainable Products

Source: Waste Management Review.

New research has revealed 85 per cent of Australian consumers want retailers and brands to be more transparent about the origins and sustainability of their products and whether they are engaging in ethical practices.

An independent survey commissioned by CouriersPlease found there is a substantial shift towards conscious consumerism in Australia.

Waste and increasing carbon emissions continue to be a concern across the globe, with the fashion industry expected to contribute more than a quarter of the world’s carbon budget by 2050,  and electronics increasingly entering landfills with over 50 million tonnes of electronics discarded each year.

The survey found that two in five Aussie consumers would be willing to pay more for sustainable products, and a staggering 87 per cent of shoppers are more likely to purchase products that are ethically and sustainably produced, suggesting a substantial shift towards conscious consumerism.

Paul Roper, Chief Commercial Officer at CP, said the research reveals that Australians are becoming more conscious shoppers and are starting to make more considered choices by seeking, and purchasing, products that are sustainably and ethically produced.

“This is an important incentive for retailers to embark on sustainable initiatives within their own operations and supply chain,” he said.

SW residents top the States when it comes to conscious consumerism, with 87 per cent of respondents calling for transparency from retailers, followed by 85 per cent of Queenslanders, and compared with 68 per cent of ACT residents.

“This market often looks beyond the label and wants to know more about the company from which they are purchasing from,” Roper said.

Read full article by Brittany Coles…

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