Consumer Perceptions Of The Role Of Packaging In Reducing Food Waste

Source: Fight Food Waste CRC.

Sustainability Victoria, RMIT, Woolworths and Fight Food Waste CRC have joined forces on a project to understand the perception and use of packaging by consumers and how this plays a role in household food waste generation.

This project aims to understand consumer perceptions of the role of packaging in reducing food waste by:

  • discovering target areas that will help drive packaging design decisions.
  • discovering key consumer behaviours that may be adapted to reduce food waste.
  • determining potential consumer responses to labelling and packaging alternatives in relation to food packaging.
  • providing formative information for partners’ new product development processes.
  • designing packaging solutions to reduce food waste.
  • designing more effective consumer education campaigns to reduce food waste.

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