It’s not about going round in circles, it’s about going around in a circle.

In a circular economy, the use of raw materials is minimised because products are designed, from the very start, to be reused, repaired and/or recycled.

This enables one product to have multiple lifecycles and many products to be made using recycled materials.

A circular economy also prioritises manufacturing processes and products that:

• are effective and cost-efficient
• minimise the draw upon natural resources and energy
• maximise environmental, health and safety outcomes.

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