Australasian Recycling Label Celebrates Second Anniversary
Source: Waste Management Review.
The Australasian Recycling Label (ARL) celebrated its second anniversary this week, with APCO, Planet Ark and PREP Design now on the hunt for the program’s 500th member.
Since launching in Melbourne in September 2018, more than 469 organisations have joined the ARL Program, with tens of thousands of products carrying the label in market.
A recent study by the Australian Council of Recycling found 23 per cent of products surveyed featured the ARL, with members including Super Retail Group, Kmart, Natures Organics, Kellogg’s, Mondelez and Fonterra.
“I am incredibly proud of the hard work and leadership shown by Australian industry over the last two years to incorporate the ARL on their packaging and achieve so much in such a short time,” APCO CEO Brooke Donnelly said.
“To celebrate this important milestone, we are calling on everyone to help us find our 500th ARL Program member. If you want to see more businesses using the ARL on their packaging, now is a great chance to reach out and encourage them to join the ARL community.”
Australia’s business community has shown its support for the ARL on its second birthday, with Nestlé Australia CEO Sandra Martinez committing to featuring the label on most of the company’s locally made products by the end of the year.
“Consumers have good intentions when it comes to recycling but we know they need clear information that tells them exactly what to do – and we have an important role to play in providing this,” she said.
“We’ve been rolling out a number of initiatives to further educate consumers. From PR and influencer campaigns to promote the ARL, through to bold front-of-pack recycling reminders by our brands, we’re looking at how we can help to remove any recycling confusion, and help consumers to remember to recycle – and recycle right.”